I think they are very mistaken about the options requiring a subscription and their price. Most of the options you could get a subscription for also are available as a one time purchase… the same way they were in the past. Heating and air conditioning aren’t among those options, they come standard in every car.

BMW did drop the subscription for heated seats after backlash. That one was stupid. The other options I’m a little torn on. There are costs associated with developing the software used for most of the options like driving assistance. I have no problem paying for that development, and the subscription lets me try it for a month to see if it’s worth it. As long as there is the ability to outright buy the option instead of locking into a perpetual subscription I’m chill with it. I also hope that once unlocked, the option is still available when resold. This part I’m not so sure about, but mine seemed to maintain the options purchased by the original owner.

It’s not a super recent article, but a list of options and pricing is available at the bottom of this page: https://www.kbb.com/car-news/bmw-quietly-launches-in-car-subscriptions-in-u-s/