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If you build it, they will come. (i.e. just keep posting)
Lemmy is still small enough that even the most obscure communities will show up on the All feed, which it seems is how a lot of people browse. If you post to your small community, especially during non peak hours, some people will see it.
What I wonder is what the peak hours are? And peak days. Is there available data?
I don’t know if there’s data, but I’ve been posting to Lemmy enough to get a sort of feel for it. Weekdays are more active than weekends, and mornings (US time) are probably the peak of activity.
Thats what I’ve felt too