Makes me think of a trend in FTP gaming, where there was a correlation between play time and $ spent, so gaming companies would try and optimise for time played. They’d psychologically manipulate their players to spend more time in game with daily quests, battle passes, etc, all in an effort to raise revenues.
What they didn’t realise was that players spent time in game because it was fun, and they bought mtx because they enjoyed the game and wanted it to succeed. Optimising for play time had the opposite effect, and made the game a chore. Instead of raising revenues, they actually dropped.
This is why you always have to be careful when chasing metrics. If you pick wrong, it can have the opposite effect that you want.
Yeah, r/vegan was almost more of an outreach community, even though that wasn’t technically supposed to be true.