I’ve heard that for people to be teachable they have to feel safe. Feeling afraid makes your body enter a defensive stance and this includes not only resisting harm but also resisting knowledge transfer. I assume that’s why people who struggle with a subject at school sometimes have a difficult time catching up even when with tutoring.
It would then be similar to how you can’t convince a stranger who believes in wrong things - controversial topics cause stressful situations and when you’re seen as an enemy their brain goes into a defensive mode, distrusting you and not letting new information in. You first have to build up a certain level of trust and mutual understanding.
Maybe that’s nothing new. Either way, this picture reminded me of that.
I’d add not using Amazon Prime, Amazon Web Services and other Amazon services. Not using X, being critical of SpaceX. Also, stop advertising these things, stop telling your friends about them, maybe even stop talking about them altogether. I think for some strange reason sometimes bad press is better than no press.