Was this always coloured in? I’ve always seen it in b+w.

It is. Taking from a service without paying for it, and actively avoiding the service making money via advertising is basically the same as watching a film without paying for it.

Both ways, you consumed a service and the people providing it got nothing, but it cost them something to create and provide it.

I heard a new one this year (or new to me anyway) which basically has the word “joy” over and over. Googling is failing me, as the word joy is used for pretty much anything Xmas related.

Anyway, as it was new, I don’t hate it yet.